Welcome to True North Hospitality

Ideas Are Easy.
Execution Is Everything.

True North Hospitality is an advisory group specialized in guiding Brands, Owners, and Operators to achieve and sustain outstanding results through a strategic and tactical alignment of all the verticals and disciplines within the organization. With an unbound commitment to creativity, innovation, and industries cross-pollination, TNH is ideally positioned to maximize the asset’s potential of its Client Base.

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Hard Rock Hotel & Casino Logo
IHG Hotels & Resorts Logo
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What True North Does

Three-Pronged Approach

Assessment Icon

Assessment

  • POMI® Approach
  • Priorities
  • Objectives
  • Measures
  • Individuals
  • COMPASS Scorecard and Recommendations
Planning Icon

Planning

  • Detailed Action Plan
  • OKR’s  – Objective and Key Results
  • Brand Standards
  • SOP’s  – Standard Operating Procedures
  • Communication Strategy
  • Preferred Partners
  • Best-In-Class Subject Matter Experts
Project Management Icon

Execution

  • Critical Paths
  • Charrettes
  • Brainstorming Sessions
  • Recurring Leadership Meetings
  • Brand Compliance and Quality Assurance
  • Global Initiatives Roll Out
  • Openings

What People Are Saying

True North Hospitality has played a pivotal role in steering our operational strategies and ensuring their successful implementation across our portfolio. Andrea’s extensive industry knowledge, coupled with his eagerness to impart best practices, has been extremely beneficial to our business.”
True North Hospitality
Jared Meyers, Chairman of Legacy Vacation Resort.
Andrea has demonstrated over and over a unique talent at solving complicated challenges with creative ideas, while rallying the team behind their successful execution in the field.”
True North Hospitality
Hamish Dodds, fmr CEO of Hard Rock International.
Andrea has two distinct skillsets that set him apart from other operations experts – he instinctively understands and can roll out complete and quite thorough brand manuals that will achieve buy-in as needed, and he knows how to stay on task to meet deadlines. He does not allow his vast creativity to hamper meeting the set schedule. These are rarely seen in the same person.”
True North Hospitality
Michael Shindler, President of Four Corners Advisors.
Andrea’s expertise in hospitality operations from both an owner and operator standpoint, large and small businesses on a global scale, allows him to promptly focus on the needs of most enterprises and provide impactful guidance to the teams. His passion for innovation and technology as an accelerator of performance makes him a great asset for businesses that want to stand out in their market.”
True North Hospitality
Wendy Mertz, Chief Information Officer of Virgin Hotels.
Besides his first-rate technical abilities, Andrea is able to bridge the cultural divide, thereby securing the successful and timely completion of projects.”
True North Hospitality
Stephen Lau, Chairman, HPL Hotels and Resorts.
TNH - True North Hospitality

Areas of Expertise

Brand
Integrity

  • Brand Voice
  • Brand Compliance
  • New, Soft, and Established Brands

Project
Management

  • Critical Path
  • Accountability
  • On-Time Delivery

Communication

  • Channels
  • Meetings
  • OKR’s

Guest
Satisfaction

  • Guest Loyalty
  • Guest Journey

Quality
Management

  • Architecture
  • Tools and Resources

Problem
Solving

  • Creative Approach
  • Team Buy-In

Profitability

  • Architecture
  • Tools and Resources

Team Member
Satisfaction

  • Employer of Choice
  • Team Member Journey
True North Hospitality Icon

The Journey

Abstract photo of a group of people

Team Member Journey

Guest Journey

Team

Andrea Melotti – President

Andrea is the Founder and President of True North Hospitality. With over 30 years of international luxury and lifestyle hospitality experience, Andrea is uniquely positioned to provide guidance and support to owners and operators throughout the hospitality lifecycle. Prior to True North Hospitality, Andrea was the Executive Vice President of Operations at Graduate Hotels, in charge of a collection of 34 hand-crafted properties in the US and UK. He had joined Graduate after an 18-year tenure at Hard Rock Hotels and Casinos, where he grew the iconic brand portfolio from 7 to 42 properties in 17 countries globally, as a Vice President of Operations. Before Hard Rock, Andrea enjoyed rich professional growth at the Bentleys, Sagamore and Raleigh in Miami Beach, the Carlton IHG in Cannes, the Fairmont Raffles in Paris, and the Intercontinental Hotel in London.

His team and personal achievements include a number of accolades for Brand Programs creation, several JD Power Best Hotel Company awards, countless guest and team member satisfaction honors and a career’s 90%+ achievement of stretch financial and quality goals. Andrea is a proud Advisory Board Member of the Eric Friedheim Tourism Institute at the University of Florida.

Photo of Andrea Melotti - President of True North Hospitality

Let’s Work Together

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